{"id":8280,"date":"2025-06-04T11:06:25","date_gmt":"2025-06-04T11:06:25","guid":{"rendered":"https:\/\/indigitall.ankaa.dev\/?post_type=success-story&#038;p=8280"},"modified":"2025-06-18T15:01:28","modified_gmt":"2025-06-18T15:01:28","slug":"a-estrategia-de-impulso-omnichannel-impulsiona-a-transformacao-digital-para-o-lider-do-setor-de-transportes","status":"publish","type":"success-story","link":"https:\/\/indigitall.ankaa.dev\/br\/success-story\/a-estrategia-de-impulso-omnichannel-impulsiona-a-transformacao-digital-para-o-lider-do-setor-de-transportes\/","title":{"rendered":"A estrat\u00e9gia de impulso omnichannel impulsiona a transforma\u00e7\u00e3o digital para o l\u00edder do setor de transportes"},"author":4,"template":"","class_list":["post-8280","success-story","type-success-story","status-publish","hentry"],"acf":{"flexible_content":[{"acf_fc_layout":"hero_success_story","pretitle":"Stories \/  Empresa de viagens","title":"Hist\u00f3ria de sucesso: A estrat\u00e9gia de impulso omnichannel impulsiona a transforma\u00e7\u00e3o digital para o l\u00edder do setor de transportes","logo":null,"image":8230,"card_title":"","card_text":""},{"acf_fc_layout":"body_success_story","info_title":"The Client","info_image":null,"info_name":" ","info_position":" ","info_text":"A century-old European passenger transport company","info_list":null,"content_sections":[{"acf_fc_layout":"title_text_table","title":"Hist\u00f3ria de sucesso: A estrat\u00e9gia de impulso omnichannel impulsiona a transforma\u00e7\u00e3o digital para o l\u00edder do setor de transportes","text":"Enfrentando a ruptura dos concorrentes que priorizam o digital, esse l\u00edder do setor de transportes precisava:\r\n<ul>\r\n \t<li>Modernizar as comunica\u00e7\u00f5es com os clientes em todos os pontos de contato digitais<\/li>\r\n \t<li>Aumentar as vendas de passagens por meio de promo\u00e7\u00f5es personalizadas<\/li>\r\n \t<li>Engajar clientes an\u00f4nimos e fi\u00e9is de forma eficaz<\/li>\r\n \t<li>Centralizar as notifica\u00e7\u00f5es para melhorar a experi\u00eancia do usu\u00e1rio<\/li>\r\n<\/ul>","show_table":false,"title_column_left":"Before Indigitall\u00ae","title_column_right":"After Indigitall\u00ae","items_column_left":[{"item":"Paper-based ticketing led to inefficiencies and increased customer waiting times"},{"item":"Excessive reliance on printed receipts contributed to significant paper waste"},{"item":"Lack of a unified system for managing tickets"}],"items_column_right":[{"item":"Automated generation and delivery of e-tickets improved operational efficiency"},{"item":"Decreased paper usage, aligning with sustainability goals"},{"item":"E-ticketing with push notifications and omnichannel communication"}]},{"acf_fc_layout":"title_text_table","title":"A solu\u00e7\u00e3o: Ecossistema integrado de push de aplicativos e da Web","text":"<strong>Web Push para gera\u00e7\u00e3o de leads<\/strong>\r\n<ul>\r\n \t<li>Direcionado a 1,11 milh\u00e3o de dispositivos<\/li>\r\n \t<li>Captura de usu\u00e1rios an\u00f4nimos com ofertas de viagens<\/li>\r\n \t<li>Alertas de pre\u00e7os em tempo real para pesquisas de rotas<\/li>\r\n<\/ul>\r\n<strong>App Push para reten\u00e7\u00e3o de clientes<\/strong>\r\n<ul>\r\n \t<li>Engajamento de 923 mil usu\u00e1rios do aplicativo<\/li>\r\n \t<li>Atualiza\u00e7\u00f5es personalizadas de viagens<\/li>\r\n \t<li>Ofertas exclusivas para associados<\/li>\r\n<\/ul>\r\n<strong>Plus App Personalization Suite<\/strong>\r\n<ul>\r\n \t<li>Caixa de entrada de notifica\u00e7\u00f5es dedicada que armazena todas as comunica\u00e7\u00f5es<\/li>\r\n \t<li>Centro de mensagens din\u00e2mico para promo\u00e7\u00f5es e informa\u00e7\u00f5es sobre viagens<\/li>\r\n \t<li>Mensagens com n\u00edveis de fidelidade (benef\u00edcios Plus)<\/li>\r\n<\/ul>\r\n&nbsp;","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"title_text_table","title":"Os resultados","text":"\ud83d\udce8 Mais de 85.000 pushs entregues anualmente\r\n\ud83c\udfaf Mais de 5% de CTR de pico (superando as m\u00e9dias do setor de viagens)\r\n\ud83d\udcb3 Taxas de convers\u00e3o de 2 a 10% em todas as campanhas\r\n\ud83d\ude8c Aumento de 15% nas vendas de ingressos por aplicativos\r\n\ud83d\udcf2 Engajamento 30% maior dos membros de fidelidade","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"title_text_table","title":"Os principais casos de uso","text":"<ul>\r\n \t<li>\"Sua oferta de 10% economizada expira hoje \u00e0 noite\" (recupera\u00e7\u00e3o de carrinho abandonado)<\/li>\r\n \t<li>\"Alerta de mudan\u00e7a de port\u00e3o para sua viagem a Barcelona\" (atualiza\u00e7\u00e3o em tempo real)<\/li>\r\n \t<li>\"Upgrade de assento exclusivo Plus dispon\u00edvel\" (vantagem de fidelidade)<\/li>\r\n<\/ul>","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"title_text_table","title":"Por que funcionou","text":"\u2705 Abordagem de canal duplo - Web para aquisi\u00e7\u00e3o, aplicativo para reten\u00e7\u00e3o\r\n\u2705 Caixa de entrada unificada - Criou um \u00fanico destino para todas as comunica\u00e7\u00f5es\r\n\u2705 Personaliza\u00e7\u00e3o em camadas - Reconheceu os diferentes n\u00edveis de valor do cliente","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"icon_cards","title":"Canais afetados","cards":[{"icon":2251,"text":"Notifica\u00e7\u00f5es push"},{"icon":2254,"text":"Whatsapp Business"},{"icon":2248,"text":"SMS"}]}]}],"hide_slider_blog":false,"slider_blog_custom_tag":null,"hide_mobile_fixed_buttons":true,"mobile_fixed_button_1":null,"mobile_fixed_button_2":null,"icon_mobile_fixed_button_2":"","download_ebook":false,"ebook_title":"","country_visibility":["BR","CL","CO","MX","PE","ES","US","rest"],"industry":[6912],"use_case":[6742],"tag":"Travel","year":"2025","card_image":8230},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A estrat\u00e9gia de impulso omnichannel impulsiona a transforma\u00e7\u00e3o digital para o l\u00edder do setor de transportes - indigitall<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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