{"id":8295,"date":"2025-06-04T09:43:39","date_gmt":"2025-06-04T09:43:39","guid":{"rendered":"https:\/\/indigitall.ankaa.dev\/?post_type=success-story&#038;p=8295"},"modified":"2025-06-05T10:17:25","modified_gmt":"2025-06-05T10:17:25","slug":"impulsionando-o-engajamento-digital-para-um-grupo-de-midia-lider","status":"publish","type":"success-story","link":"https:\/\/indigitall.ankaa.dev\/br\/success-story\/impulsionando-o-engajamento-digital-para-um-grupo-de-midia-lider\/","title":{"rendered":"Impulsionando o Engajamento Digital para um Grupo de M\u00eddia L\u00edder"},"author":4,"template":"","class_list":["post-8295","success-story","type-success-story","status-publish","hentry"],"acf":{"flexible_content":[{"acf_fc_layout":"hero_success_story","pretitle":"Stories \/  Media","title":"Caso de Sucesso: Impulsionando o Engajamento Digital para um Grupo de M\u00eddia L\u00edder","logo":null,"image":8246,"card_title":"","card_text":""},{"acf_fc_layout":"body_success_story","info_title":"","info_image":null,"info_name":"","info_position":"","info_text":"","info_list":null,"content_sections":[{"acf_fc_layout":"title_text_table","title":"Caso de Sucesso: Impulsionando o Engajamento Digital para um Grupo de M\u00eddia L\u00edder","text":"<h1><span style=\"font-weight: 400;\">Impulsionando o Engajamento Digital para um Grupo de M\u00eddia L\u00edder<\/span><\/h1>\r\n<h2><span style=\"font-weight: 400;\">Cliente:<\/span><\/h2>\r\n<span style=\"font-weight: 400;\">Um grande grupo multim\u00eddia com plataformas digitais de not\u00edcias.<\/span>\r\n<h2><span style=\"font-weight: 400;\">Desafio<\/span><\/h2>\r\n<span style=\"font-weight: 400;\">O grupo precisava:<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Aumentar o tr\u00e1fego no site e no app para manter posi\u00e7\u00f5es competitivas nos rankings de audi\u00eancia<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Expandir a base de assinantes para conte\u00fados premium<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Sustentar a receita publicit\u00e1ria comprovando alto engajamento dos leitores<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Otimizar o desempenho das notifica\u00e7\u00f5es push al\u00e9m da m\u00e9dia do setor<\/span>\r\n<h1><\/h1>\r\n<h2><span style=\"font-weight: 400;\">Solu\u00e7\u00e3o: Estrat\u00e9gia de Notifica\u00e7\u00f5es Push Baseada em Dados<\/span><\/h2>\r\n<ol>\r\n \t<li><span style=\"font-weight: 400;\"> Segmenta\u00e7\u00e3o de Audi\u00eancia com Precis\u00e3o<\/span><\/li>\r\n<\/ol>\r\n<span style=\"font-weight: 400;\">Segmenta\u00e7\u00e3o comportamental (prefer\u00eancias de leitura, frequ\u00eancia de acesso)<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Envio otimizado por fuso hor\u00e1rio<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Testes A\/B com diferentes formatos de mensagem<\/span>\r\n<h1><\/h1>\r\n<ol start=\"2\">\r\n \t<li><span style=\"font-weight: 400;\"> Estrat\u00e9gia de Conte\u00fado para Gerar Tr\u00e1fego<\/span><\/li>\r\n<\/ol>\r\n<span style=\"font-weight: 400;\">Alertas de not\u00edcias urgentes com links profundos<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Recomenda\u00e7\u00f5es personalizadas de conte\u00fado<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Pr\u00e9vias exclusivas para assinantes<\/span>\r\n<h1><\/h1>\r\n<ol start=\"3\">\r\n \t<li><span style=\"font-weight: 400;\"> Monitoramento de Performance<\/span><\/li>\r\n<\/ol>\r\n<span style=\"font-weight: 400;\">Acompanhamento em tempo real de taxas de cliques (CTR)<\/span>\r\n\r\n<span style=\"font-weight: 400;\">An\u00e1lises de crescimento da base de assinantes<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Integra\u00e7\u00e3o com rankings da Comscore<\/span>\r\n<h1><\/h1>\r\n<h2><span style=\"font-weight: 400;\">Resultados<\/span><\/h2>\r\n<span style=\"font-weight: 400;\">Fase Inicial (6 a 12 meses):<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\ud83d\udcc8 CTR de 3 a 5% (acima da m\u00e9dia do setor)<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\ud83d\udc65 Crescimento de 200 a 300% na base de contatos<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\ud83c\udf10 Melhorias significativas nos rankings da Comscore<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Fase de Maturidade (12+ meses):<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\ud83d\udcca CTR sustentado de 1 a 2% com envios otimizados<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\ud83d\udcf1 De 1 a 2 milh\u00f5es de assinantes engajados entre os principais clientes<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\ud83d\udcb0 Aumento nas tarifas publicit\u00e1rias gra\u00e7as \u00e0 qualidade comprovada da audi\u00eancia<\/span>\r\n<h2><span style=\"font-weight: 400;\">Por que funcionou<\/span><\/h2>\r\n<span style=\"font-weight: 400;\">\u2705 Abordagem centrada em conte\u00fado \u2013 As notifica\u00e7\u00f5es entregavam valor real<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u2705 Segmenta\u00e7\u00e3o inteligente \u2013 A mensagem certa, para a pessoa certa, no momento certo<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u2705 Cultura de performance \u2013 Otimiza\u00e7\u00e3o cont\u00ednua com base em dados<\/span>","show_table":false,"title_column_left":"Before Indigitall\u00ae","title_column_right":"After Indigitall\u00ae","items_column_left":[{"item":"Paper-based ticketing led to inefficiencies and increased customer waiting times"},{"item":"Excessive reliance on printed receipts contributed to significant paper waste"},{"item":"Lack of a unified system for managing tickets"}],"items_column_right":[{"item":"Automated generation and delivery of e-tickets improved operational efficiency"},{"item":"Decreased paper usage, aligning with sustainability goals"},{"item":"E-ticketing with push notifications and omnichannel communication"}]},{"acf_fc_layout":"icon_cards","title":"Impacted Channels","cards":[{"icon":2251,"text":"Push Notifications"},{"icon":2254,"text":"Whatsapp Business"},{"icon":2248,"text":"SMS"}]}]}],"hide_slider_blog":false,"slider_blog_custom_tag":null,"hide_mobile_fixed_buttons":false,"mobile_fixed_button_1":null,"mobile_fixed_button_2":null,"icon_mobile_fixed_button_2":"","download_ebook":false,"ebook_title":"","country_visibility":["BR"],"industry":[3070],"use_case":[1002],"tag":"Travel","year":"2025","card_image":8246},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impulsionando o Engajamento Digital para um Grupo de M\u00eddia L\u00edder - indigitall<\/title>\n<meta name=\"description\" content=\"Saiba como um grupo de m\u00eddia l\u00edder aumentou tr\u00e1fego, assinaturas e receita publicit\u00e1ria com uma estrat\u00e9gia de notifica\u00e7\u00f5es push baseada em dados.\" \/>\n<meta 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