{"id":8297,"date":"2025-06-03T14:37:30","date_gmt":"2025-06-03T14:37:30","guid":{"rendered":"https:\/\/indigitall.ankaa.dev\/?post_type=success-story&#038;p=8297"},"modified":"2025-06-05T10:22:14","modified_gmt":"2025-06-05T10:22:14","slug":"aumentando-o-engajamento-dos-alunos-com-mensagens-proativas-no-whatsapp","status":"publish","type":"success-story","link":"https:\/\/indigitall.ankaa.dev\/br\/success-story\/aumentando-o-engajamento-dos-alunos-com-mensagens-proativas-no-whatsapp\/","title":{"rendered":"Aumentando o Engajamento dos Alunos com Mensagens Proativas no WhatsApp"},"author":4,"template":"","class_list":["post-8297","success-story","type-success-story","status-publish","hentry"],"acf":{"flexible_content":[{"acf_fc_layout":"hero_success_story","pretitle":"Stories \/  Education","title":"Caso de Sucesso: Aumentando o Engajamento dos Alunos com Mensagens Proativas no WhatsApp","logo":null,"image":8259,"card_title":"","card_text":""},{"acf_fc_layout":"body_success_story","info_title":"","info_image":null,"info_name":"","info_position":"","info_text":"","info_list":null,"content_sections":[{"acf_fc_layout":"title_text_table","title":"Caso de Sucesso: Aumentando o Engajamento dos Alunos com Mensagens Proativas no WhatsApp","text":"<h1><span style=\"font-weight: 400;\">Aumentando o Engajamento dos Alunos com Mensagens Proativas no WhatsApp<\/span><\/h1>\r\n<h2><span style=\"font-weight: 400;\">Cliente:<\/span><\/h2>\r\n<span style=\"font-weight: 400;\">Uma institui\u00e7\u00e3o internacional de ensino t\u00e9cnico de refer\u00eancia.<\/span>\r\n<h2><span style=\"font-weight: 400;\">Desafio<\/span><\/h2>\r\n<span style=\"font-weight: 400;\">A institui\u00e7\u00e3o enfrentava uma queda no engajamento estudantil, com:<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Baixas taxas de rematr\u00edcula ap\u00f3s os intervalos semestrais<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Campanhas promocionais pouco eficazes nos canais tradicionais<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Equipe de atendimento sobrecarregada com d\u00favidas rotineiras<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Falta de comunica\u00e7\u00e3o personalizada com os alunos<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Necessidades:<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u2714 Aumentar a reten\u00e7\u00e3o e a rematr\u00edcula de alunos<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u2714 Agilizar a comunica\u00e7\u00e3o promocional<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u2714 Melhorar os tempos de resposta no suporte<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u2714 Personalizar o relacionamento com os alunos<\/span>\r\n\r\n&nbsp;\r\n<h2><span style=\"font-weight: 400;\">Solu\u00e7\u00e3o: Mensagens Proativas no WhatsApp + Suporte com IA<\/span><\/h2>\r\n<span style=\"font-weight: 400;\">A institui\u00e7\u00e3o adotou uma estrat\u00e9gia multicanal via WhatsApp, que combinou:<\/span>\r\n<h3><span style=\"font-weight: 400;\">1. Campanhas Proativas<\/span><\/h3>\r\n<span style=\"font-weight: 400;\">Mensagens de boas-vindas para novos alunos<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Campanhas de motiva\u00e7\u00e3o para alunos inativos<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Descontos personalizados (10% a 30%) para rematr\u00edcula<\/span>\r\n\r\n<span style=\"font-weight: 400;\">V\u00eddeos educativos sobre os benef\u00edcios dos programas<\/span>\r\n\r\n&nbsp;\r\n<h3><span style=\"font-weight: 400;\">2. Central de Atendimento com IA<\/span><\/h3>\r\n<span style=\"font-weight: 400;\">Modelos prontos e automa\u00e7\u00e3o para acelerar as respostas<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Roteamento inteligente para lidar com d\u00favidas de forma eficiente<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Suporte humano para quest\u00f5es mais complexas<\/span>\r\n\r\n&nbsp;\r\n<h2><span style=\"font-weight: 400;\">Resultados<\/span><\/h2>\r\n<span style=\"font-weight: 400;\">A estrat\u00e9gia com WhatsApp gerou impactos mensur\u00e1veis:<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\ud83d\udcc8 Aumento de mais de 40% no engajamento dos alunos<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\ud83c\udf93 Mais rematr\u00edculas gra\u00e7as aos descontos personalizados<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u23f1 Redu\u00e7\u00e3o no tempo de resposta com suporte assistido por IA<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\ud83d\udcac Maior satisfa\u00e7\u00e3o com mensagens personalizadas<\/span>\r\n\r\n&nbsp;\r\n<h2><span style=\"font-weight: 400;\">Principais Li\u00e7\u00f5es<\/span><\/h2>\r\n<span style=\"font-weight: 400;\">\u2705 Mensagens proativas no WhatsApp impulsionam a reten\u00e7\u00e3o estudantil<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u2705 IA + suporte humano equilibram efici\u00eancia e personaliza\u00e7\u00e3o<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u2705 Promo\u00e7\u00f5es segmentadas (como descontos) aumentam convers\u00f5es<\/span>","show_table":false,"title_column_left":"Before Indigitall\u00ae","title_column_right":"After Indigitall\u00ae","items_column_left":[{"item":"Paper-based ticketing led to inefficiencies and increased customer waiting times"},{"item":"Excessive reliance on printed receipts contributed to significant paper waste"},{"item":"Lack of a unified system for managing tickets"}],"items_column_right":[{"item":"Automated generation and delivery of e-tickets improved operational efficiency"},{"item":"Decreased paper usage, aligning with sustainability goals"},{"item":"E-ticketing with push notifications and omnichannel communication"}]},{"acf_fc_layout":"icon_cards","title":"Impacted Channels","cards":[{"icon":2254,"text":"Whatsapp Business"}]}]}],"hide_slider_blog":false,"slider_blog_custom_tag":null,"hide_mobile_fixed_buttons":false,"mobile_fixed_button_1":null,"mobile_fixed_button_2":null,"icon_mobile_fixed_button_2":"","download_ebook":false,"ebook_title":"","country_visibility":["BR"],"industry":null,"use_case":null,"tag":"Education","year":"2025","card_image":8259},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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