{"id":8606,"date":"2025-06-12T15:05:15","date_gmt":"2025-06-12T15:05:15","guid":{"rendered":"https:\/\/indigitall.ankaa.dev\/?post_type=success-story&#038;p=8606"},"modified":"2025-06-18T14:10:38","modified_gmt":"2025-06-18T14:10:38","slug":"como-a-gandhi-bookshops-usa-o-whatsapp-para-aumentar-as-vendas-e-melhorar-o-atendimento-ao-cliente","status":"publish","type":"success-story","link":"https:\/\/indigitall.ankaa.dev\/br\/success-story\/como-a-gandhi-bookshops-usa-o-whatsapp-para-aumentar-as-vendas-e-melhorar-o-atendimento-ao-cliente\/","title":{"rendered":"Como a Gandhi Bookshops usa o WhatsApp para aumentar as vendas e melhorar o atendimento ao cliente"},"author":4,"template":"","class_list":["post-8606","success-story","type-success-story","status-publish","hentry"],"acf":{"flexible_content":[{"acf_fc_layout":"hero_success_story","pretitle":"Stories \/  eCommerce","title":"Impulsionando as vendas e o atendimento ao cliente com o WhatsApp for Gandhi","logo":null,"image":8544,"card_title":"","card_text":""},{"acf_fc_layout":"body_success_story","info_title":"O cliente- Liberias Gandhi","info_image":null,"info_name":"","info_position":"","info_text":"A Liberias Gandhi, uma rede l\u00edder de livrarias com lojas f\u00edsicas e on-line, fez uma parceria com a indigitall para transformar o envolvimento do cliente por meio das solu\u00e7\u00f5es do WhatsApp Business.","info_list":null,"content_sections":[{"acf_fc_layout":"title_text_table","title":"The Challenge","text":"A Gandhi precisava de uma solu\u00e7\u00e3o para aprimorar sua estrat\u00e9gia de experi\u00eancia digital do cliente:\r\n<ul>\r\n \t<li>Precisava de atendimento automatizado ao cliente 24 horas por dia, 7 dias por semana, para pesquisas de livros, disponibilidade de estoque e rastreamento de pedidos.<\/li>\r\n \t<li>Queria aumentar as vendas on-line e, ao mesmo tempo, manter uma experi\u00eancia omnichannel perfeita.<\/li>\r\n \t<li>Procurava personalizar as promo\u00e7\u00f5es e aumentar a fidelidade do cliente.<\/li>\r\n<\/ul>\r\n&nbsp;","show_table":false,"title_column_left":"Before Indigitall\u00ae","title_column_right":"After Indigitall\u00ae","items_column_left":[{"item":"Paper-based ticketing led to inefficiencies and increased customer waiting times"},{"item":"Excessive reliance on printed receipts contributed to significant paper waste"},{"item":"Lack of a unified system for managing tickets"}],"items_column_right":[{"item":"Automated generation and delivery of e-tickets improved operational efficiency"},{"item":"Decreased paper usage, aligning with sustainability goals"},{"item":"E-ticketing with push notifications and omnichannel communication"}]},{"acf_fc_layout":"title_text_table","title":"A solu\u00e7\u00e3o","text":"A indigitall implementou um chatbot personalizado do WhatsApp Business com:\r\n\r\n<strong>\ud83d\udcdaSmart Book Search &amp; Inventory Bot - Mais de 50 fluxos predefinidos em espanhol para:<\/strong>\r\n<ul>\r\n \t<li>Pesquisas de livros em tempo real (por t\u00edtulo, autor ou ISBN)<\/li>\r\n \t<li>Disponibilidade de estoque em lojas f\u00edsicas<\/li>\r\n \t<li>Rastreamento de pedidos e atualiza\u00e7\u00f5es de remessa<\/li>\r\n \t<li>Recomenda\u00e7\u00f5es personalizadas de livros e convites para eventos<\/li>\r\n \t<li>Integra\u00e7\u00e3o de API para invent\u00e1rio em tempo real e dados de pedidos<\/li>\r\n \t<li>Respostas ricas em recursos visuais com imagens de capa e links diretos de com\u00e9rcio eletr\u00f4nico<\/li>\r\n<\/ul>\r\n\ud83d\uded2<strong> Mensagens proativas que aumentam as vendas - aumento de 30% nas vendas por meio de:<\/strong>\r\n<ul>\r\n \t<li>Exibi\u00e7\u00e3o instant\u00e2nea de produtos com \"Adicionar ao carrinho\" + links de pagamento<\/li>\r\n \t<li>Promo\u00e7\u00f5es personalizadas com base no hist\u00f3rico de navega\u00e7\u00e3o\/compra<\/li>\r\n \t<li>Lembretes automatizados de carrinho abandonado<\/li>\r\n \t<li>Campanhas orientadas para a fidelidade (descontos exclusivos, convites para eventos)<\/li>\r\n<\/ul>\r\n<b>\ud83d\udce2 Notifica\u00e7\u00f5es automatizadas de clientes<\/b>\r\n<ul>\r\n \t<li>Confirma\u00e7\u00f5es de pedidos e alertas de remessa<\/li>\r\n \t<li>Lembretes de eventos (sess\u00f5es de aut\u00f3grafos, lan\u00e7amentos)<\/li>\r\n \t<li>Mais de 15.000 mensagens proativas enviadas em 6 meses<\/li>\r\n<\/ul>","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"title_text_table","title":"Os resultados","text":"\u2714 Mais de 55.000 usu\u00e1rios engajados via WhatsApp\r\n\u2714 Crescimento de 30% nas vendas com compras orientadas por chatbot\r\n\u2714 Atendimento ao cliente 24 horas por dia, 7 dias por semana, com pesquisas instant\u00e2neas de livros e rastreamento de pedidos\r\n\u2714 Maior reten\u00e7\u00e3o de clientes por meio de recomenda\u00e7\u00f5es personalizadas","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"title_text_table","title":"Por que funcionou","text":"<span style=\"font-weight: 400;\">\u2705 Integra\u00e7\u00e3o perfeita da API com sistemas de invent\u00e1rio e com\u00e9rcio eletr\u00f4nico\r\n\u2705 Bot h\u00edbrido (atendimento ao cliente + vendas + marketing)\r\n\u2705 Mensagens proativas aumentaram as compras repetidas<\/span>","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"icon_cards","title":"Canais afetados","cards":[{"icon":2254,"text":"Whatsapp Business"},{"icon":2248,"text":"Chatbot"}]}]}],"hide_slider_blog":false,"slider_blog_custom_tag":null,"hide_mobile_fixed_buttons":false,"mobile_fixed_button_1":null,"mobile_fixed_button_2":null,"icon_mobile_fixed_button_2":"","download_ebook":false,"ebook_title":"","country_visibility":["BR","CL","CO","MX","PE","ES","US","rest"],"industry":[104],"use_case":[1002],"tag":"eCommerce","year":"2025","card_image":8544},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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