{"id":8613,"date":"2025-06-03T12:16:04","date_gmt":"2025-06-03T12:16:04","guid":{"rendered":"https:\/\/indigitall.ankaa.dev\/?post_type=success-story&p=8613"},"modified":"2025-06-19T07:07:55","modified_gmt":"2025-06-19T07:07:55","slug":"aumentando-a-geracao-de-leads-e-a-personalizacao-para-o-xcaret","status":"publish","type":"success-story","link":"https:\/\/indigitall.ankaa.dev\/br\/success-story\/aumentando-a-geracao-de-leads-e-a-personalizacao-para-o-xcaret\/","title":{"rendered":"Aumentando a gera\u00e7\u00e3o de leads e a personaliza\u00e7\u00e3o para o Xcaret"},"author":4,"template":"","class_list":["post-8613","success-story","type-success-story","status-publish","hentry"],"acf":{"flexible_content":[{"acf_fc_layout":"hero_success_story","pretitle":"Stories \/ Empresa de viagens","title":"Aumentando a gera\u00e7\u00e3o de leads e a personaliza\u00e7\u00e3o para o Xcaret","logo":null,"image":8527,"card_title":"","card_text":""},{"acf_fc_layout":"body_success_story","info_title":"O cliente - XCaret","info_image":null,"info_name":"","info_position":"","info_text":"Um grupo l\u00edder em lazer e hospitalidade na Riviera Maya e em Cancun, conhecido por seus parques ecol\u00f3gicos, resorts e experi\u00eancias de viagem imersivas.","info_list":null,"content_sections":[{"acf_fc_layout":"title_text_table","title":"O desafio","text":"
O objetivo da Xcaret era aprimorar sua estrat\u00e9gia de marketing digital por meio de:<\/p>\r\n\r\n
\r\n \t
Capturar mais leads dos visitantes de seu site.<\/li>\r\n \t
Oferecer campanhas promocionais personalizadas para usu\u00e1rios registrados e an\u00f4nimos.<\/li>\r\n \t
Aumentar o envolvimento, impulsionar as vendas e melhorar a reten\u00e7\u00e3o por meio de mensagens direcionadas.<\/li>\r\n<\/ul>","show_table":false,"title_column_left":"Before Indigitall\u00ae","title_column_right":"After Indigitall\u00ae","items_column_left":[{"item":"Paper-based ticketing led to inefficiencies and increased customer waiting times"},{"item":"Excessive reliance on printed receipts contributed to significant paper waste"},{"item":"Lack of a unified system for managing tickets"}],"items_column_right":[{"item":"Automated generation and delivery of e-tickets improved operational efficiency"},{"item":"Decreased paper usage, aligning with sustainability goals"},{"item":"E-ticketing with push notifications and omnichannel communication"}]},{"acf_fc_layout":"title_text_table","title":"The Solution","text":"A Xcaret fez uma parceria com a indigitall para implementar um Web Push Service, integrado ao Salesforce Marketing Cloud (SFMC), criando uma abordagem de marketing multicanal perfeita. A solu\u00e7\u00e3o incluiu:\r\n\r\n 1. Captura e segmenta\u00e7\u00e3o de leads<\/strong>\r\n
\r\n \t
As notifica\u00e7\u00f5es Web Push capturaram visitantes an\u00f4nimos do site, expandindo o alcance para al\u00e9m dos usu\u00e1rios registrados.<\/li>\r\n \t
A segmenta\u00e7\u00e3o comportamental garantiu mensagens personalizadas com base nos interesses de navega\u00e7\u00e3o.<\/li>\r\n<\/ul>\r\n2. Campanhas automatizadas<\/strong>\r\n
\r\n \t
As campanhas de boas-vindas envolveram novos usu\u00e1rios imediatamente.<\/li>\r\n \t
As campanhas recorrentes alimentaram o interesse com conte\u00fado personalizado.<\/li>\r\n \t
As campanhas promocionais destacaram ofertas especiais, gerando convers\u00f5es.<\/li>\r\n<\/ul>\r\n3. Integra\u00e7\u00e3o do SFMC<\/strong>\r\n
\r\n \t
O Web Push foi incorporado \u00e0s jornadas do cliente, complementando o e-mail e outros canais.<\/li>\r\n \t
As notifica\u00e7\u00f5es de m\u00eddia avan\u00e7ada (imagens, CTAs) aumentaram as taxas de cliques.<\/li>\r\n \t
A an\u00e1lise em tempo real permitiu ajustes din\u00e2micos na campanha.<\/li>\r\n<\/ul>","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"title_text_table","title":"Os resultados","text":"O projeto apresentou um desempenho excepcional, comprovando o poder do web push no marketing de viagens e hospitalidade:\r\n
\r\n \t
13,5 milh\u00f5es de dispositivos alcan\u00e7ados<\/li>\r\n \t
720 mil usu\u00e1rios envolvidos<\/li>\r\n \t
100 mil cliques gerados<\/li>\r\n \t
Aumento de vendas e registros por meio de campanhas personalizadas<\/li>\r\n<\/ul>","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"title_text_table","title":"Por que funcionou","text":"
\r\n \t
A plataforma da indigitall proporcionou visibilidade total do p\u00fablico, incluindo usu\u00e1rios an\u00f4nimos, enquanto a SFMC gerenciava as comunica\u00e7\u00f5es com os clientes registrados.<\/li>\r\n \t
A segmenta\u00e7\u00e3o baseada no comportamento garantiu mensagens relevantes e de alto impacto.<\/li>\r\n \t
As notifica\u00e7\u00f5es push multim\u00eddia aumentaram as taxas de intera\u00e7\u00e3o.<\/li>\r\n<\/ul>\r\nEssa colabora\u00e7\u00e3o demonstra como a segmenta\u00e7\u00e3o inteligente, a automa\u00e7\u00e3o e a integra\u00e7\u00e3o entre canais podem transformar os esfor\u00e7os de marketing digital no setor de viagens, gerando leads, engajamento e receita.","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"icon_cards","title":"Canais afetados","cards":[{"icon":2251,"text":"Notifica\u00e7\u00f5es push"},{"icon":2254,"text":"Whatsapp Business"},{"icon":2248,"text":"SMS"}]}]}],"hide_slider_blog":false,"slider_blog_custom_tag":null,"hide_mobile_fixed_buttons":false,"mobile_fixed_button_1":null,"mobile_fixed_button_2":null,"icon_mobile_fixed_button_2":"","download_ebook":false,"ebook_title":"","country_visibility":["BR","CL","CO","MX","PE","ES","US","rest"],"industry":[3068],"use_case":[1002],"tag":"Viagens","year":"2025","card_image":8527},"yoast_head":"\nAumentando a gera\u00e7\u00e3o de leads e a personaliza\u00e7\u00e3o para o Xcaret - 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