{"id":3816,"date":"2025-05-13T14:39:05","date_gmt":"2025-05-13T14:39:05","guid":{"rendered":"https:\/\/indigitall.ankaa.dev\/?p=3816"},"modified":"2025-05-14T20:18:01","modified_gmt":"2025-05-14T20:18:01","slug":"blog-create-more-effective-push-campaigns-with-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/indigitall.ankaa.dev\/en\/blog\/create-more-effective-push-campaigns-with-artificial-intelligence\/","title":{"rendered":"Create more effective push campaigns with Artificial Intelligence"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[13],"tags":[],"topic":[19,20,22],"class_list":["post-3816","post","type-post","status-publish","format-standard","hentry","category-article","topic-customer-journey","topic-industries","topic-marketing"],"acf":{"flexible_content":[{"acf_fc_layout":"hero_success_story","pretitle":"Blog","title":"Create more effective push campaigns with Artificial Intelligence\r\n","logo":null,"image":3817,"card_title":"","card_text":""},{"acf_fc_layout":"body_post","info_title":"","info_image":null,"info_name":"","info_position":"","info_text":"","content_sections":[{"acf_fc_layout":"rich_text","title":"","text":"<!-- wp:paragraph -->\r\n\r\n<span style=\"font-weight: 400;\">Test the effectiveness of your push campaigns before sending them. Our Artificial Intelligence predicts performance based on data from more than 100,000 campaigns.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Creating the perfect push campaign is not an easy task. You have to balance between creativity and the relevance of the message for your target audience in order to get the highest conversion possible.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">To help our customers, indigitall has developed the Smart Assistant for campaigns to advise on which elements to add or modify to increase effectiveness.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">While creating a new web\/app push campaign, our Artificial Intelligence predicts what the expected impact is and gives you advice on how to optimize it taking into account several factors such as the choice of words, the use of images and filters, the personalization of texts and other elements.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Our Smart Assistant is constantly learning and analyzing thousands of push campaigns because the scores are based on real results from real campaigns, not on supposed 'best' practices or old case studies.<\/span>\r\n\r\n<img class=\"alignnone wp-image-3371 size-large\" src=\"https:\/\/indigitall.ankaa.dev\/wp-content\/uploads\/smart_assistant-1024x194.png\" alt=\"\" width=\"580\" height=\"110\" \/>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">The Smart Assistant consists of two elements:<\/span>\r\n<ul>\r\n \t<li><span style=\"font-weight: 400;\">The<\/span><b> score<\/b><span style=\"font-weight: 400;\">. Number from 0 to 5 to indicate the prediction of the effectiveness of the campaign. To calculate this score, the Smart Assistant takes into account the quality of the campaign (personalization, filters ...) and the prediction of the percentile of the opening ratio of the current campaign compared with the history of campaigns sent.<\/span><span style=\"font-weight: 400;\">\r\n<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">The<\/span><b> recommender<\/b><span style=\"font-weight: 400;\">. By clicking on the available link, you will get a recommendation to optimize the campaign.<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Both elements are based on the data we get from your previous campaigns.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">If you're a new customer, the Smart Assistant will use what it knows from the history of all customers until it has enough information about the outcome of your own campaigns.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Let the<\/span><b> Smart Assistant <\/b><span style=\"font-weight: 400;\">increase<\/span> <span style=\"font-weight: 400;\">clicks for your push campaigns!<\/span>\r\n\r\n<!-- \/wp:paragraph -->"}]}],"featured_image":null,"featured_video":null,"channel":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Create more effective push campaigns with Artificial Intelligence - indigitall<\/title>\n<meta name=\"description\" content=\"Create more effective push campaigns. Our Artificial Intelligence predicts performance based on data from over 100,000 campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indigitall.ankaa.dev\/en\/blog\/create-more-effective-push-campaigns-with-artificial-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Create more effective push campaigns with Artificial Intelligence - indigitall\" \/>\n<meta property=\"og:description\" content=\"Create more effective push campaigns. Our Artificial Intelligence predicts performance based on data from over 100,000 campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/indigitall.ankaa.dev\/en\/blog\/create-more-effective-push-campaigns-with-artificial-intelligence\/\" \/>\n<meta property=\"og:site_name\" content=\"indigitall\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-13T14:39:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-14T20:18:01+00:00\" \/>\n<meta name=\"author\" content=\"josh.rice\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"josh.rice\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/indigitall.ankaa.dev\/en\/blog\/create-more-effective-push-campaigns-with-artificial-intelligence\/\",\"url\":\"https:\/\/indigitall.ankaa.dev\/en\/blog\/create-more-effective-push-campaigns-with-artificial-intelligence\/\",\"name\":\"Create more effective push campaigns with Artificial Intelligence - indigitall\",\"isPartOf\":{\"@id\":\"https:\/\/indigitall.ankaa.dev\/en\/#website\"},\"datePublished\":\"2025-05-13T14:39:05+00:00\",\"dateModified\":\"2025-05-14T20:18:01+00:00\",\"author\":{\"@id\":\"https:\/\/indigitall.ankaa.dev\/en\/#\/schema\/person\/b7b444eef34c8574583e1156737de800\"},\"description\":\"Create more effective push campaigns. Our Artificial Intelligence predicts performance based on data from over 100,000 campaigns.\",\"breadcrumb\":{\"@id\":\"https:\/\/indigitall.ankaa.dev\/en\/blog\/create-more-effective-push-campaigns-with-artificial-intelligence\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/indigitall.ankaa.dev\/en\/blog\/create-more-effective-push-campaigns-with-artificial-intelligence\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/indigitall.ankaa.dev\/en\/blog\/create-more-effective-push-campaigns-with-artificial-intelligence\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/indigitall.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Create more effective push campaigns with Artificial Intelligence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/indigitall.ankaa.dev\/en\/#website\",\"url\":\"https:\/\/indigitall.ankaa.dev\/en\/\",\"name\":\"indigitall\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/indigitall.ankaa.dev\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/indigitall.ankaa.dev\/en\/#\/schema\/person\/b7b444eef34c8574583e1156737de800\",\"name\":\"josh.rice\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/indigitall.ankaa.dev\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1e3a6337c1f3692c261938d872b6853a8ec0d1fe701a9b3e9c0b14d43b557bdc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1e3a6337c1f3692c261938d872b6853a8ec0d1fe701a9b3e9c0b14d43b557bdc?s=96&d=mm&r=g\",\"caption\":\"josh.rice\"},\"url\":\"https:\/\/indigitall.ankaa.dev\/en\/author\/f2a809d66a0c6986\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Create more effective push campaigns with Artificial Intelligence - indigitall","description":"Create more effective push campaigns. Our Artificial Intelligence predicts performance based on data from over 100,000 campaigns.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/indigitall.ankaa.dev\/en\/blog\/create-more-effective-push-campaigns-with-artificial-intelligence\/","og_locale":"en_US","og_type":"article","og_title":"Create more effective push campaigns with Artificial Intelligence - indigitall","og_description":"Create more effective push campaigns. Our Artificial Intelligence predicts performance based on data from over 100,000 campaigns.","og_url":"https:\/\/indigitall.ankaa.dev\/en\/blog\/create-more-effective-push-campaigns-with-artificial-intelligence\/","og_site_name":"indigitall","article_published_time":"2025-05-13T14:39:05+00:00","article_modified_time":"2025-05-14T20:18:01+00:00","author":"josh.rice","twitter_card":"summary_large_image","twitter_misc":{"Written by":"josh.rice"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/indigitall.ankaa.dev\/en\/blog\/create-more-effective-push-campaigns-with-artificial-intelligence\/","url":"https:\/\/indigitall.ankaa.dev\/en\/blog\/create-more-effective-push-campaigns-with-artificial-intelligence\/","name":"Create more effective push campaigns with Artificial Intelligence - indigitall","isPartOf":{"@id":"https:\/\/indigitall.ankaa.dev\/en\/#website"},"datePublished":"2025-05-13T14:39:05+00:00","dateModified":"2025-05-14T20:18:01+00:00","author":{"@id":"https:\/\/indigitall.ankaa.dev\/en\/#\/schema\/person\/b7b444eef34c8574583e1156737de800"},"description":"Create more effective push campaigns. Our Artificial Intelligence predicts performance based on data from over 100,000 campaigns.","breadcrumb":{"@id":"https:\/\/indigitall.ankaa.dev\/en\/blog\/create-more-effective-push-campaigns-with-artificial-intelligence\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/indigitall.ankaa.dev\/en\/blog\/create-more-effective-push-campaigns-with-artificial-intelligence\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/indigitall.ankaa.dev\/en\/blog\/create-more-effective-push-campaigns-with-artificial-intelligence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/indigitall.com\/en\/"},{"@type":"ListItem","position":2,"name":"Create more effective push campaigns with Artificial Intelligence"}]},{"@type":"WebSite","@id":"https:\/\/indigitall.ankaa.dev\/en\/#website","url":"https:\/\/indigitall.ankaa.dev\/en\/","name":"indigitall","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/indigitall.ankaa.dev\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/indigitall.ankaa.dev\/en\/#\/schema\/person\/b7b444eef34c8574583e1156737de800","name":"josh.rice","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/indigitall.ankaa.dev\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1e3a6337c1f3692c261938d872b6853a8ec0d1fe701a9b3e9c0b14d43b557bdc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1e3a6337c1f3692c261938d872b6853a8ec0d1fe701a9b3e9c0b14d43b557bdc?s=96&d=mm&r=g","caption":"josh.rice"},"url":"https:\/\/indigitall.ankaa.dev\/en\/author\/f2a809d66a0c6986\/"}]}},"_links":{"self":[{"href":"https:\/\/indigitall.ankaa.dev\/en\/wp-json\/wp\/v2\/posts\/3816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indigitall.ankaa.dev\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indigitall.ankaa.dev\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indigitall.ankaa.dev\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/indigitall.ankaa.dev\/en\/wp-json\/wp\/v2\/comments?post=3816"}],"version-history":[{"count":1,"href":"https:\/\/indigitall.ankaa.dev\/en\/wp-json\/wp\/v2\/posts\/3816\/revisions"}],"predecessor-version":[{"id":4370,"href":"https:\/\/indigitall.ankaa.dev\/en\/wp-json\/wp\/v2\/posts\/3816\/revisions\/4370"}],"wp:attachment":[{"href":"https:\/\/indigitall.ankaa.dev\/en\/wp-json\/wp\/v2\/media?parent=3816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indigitall.ankaa.dev\/en\/wp-json\/wp\/v2\/categories?post=3816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indigitall.ankaa.dev\/en\/wp-json\/wp\/v2\/tags?post=3816"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/indigitall.ankaa.dev\/en\/wp-json\/wp\/v2\/topic?post=3816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}