{"id":7946,"date":"2025-06-03T12:16:04","date_gmt":"2025-06-03T12:16:04","guid":{"rendered":"https:\/\/indigitall.ankaa.dev\/?post_type=success-story&#038;p=7946"},"modified":"2025-06-12T14:33:00","modified_gmt":"2025-06-12T14:33:00","slug":"boosting-lead-generation-travel-company","status":"publish","type":"success-story","link":"https:\/\/indigitall.ankaa.dev\/en\/success-story\/boosting-lead-generation-travel-company\/","title":{"rendered":"Boosting Lead Generation &#038; Personalization for Xcaret"},"author":4,"template":"","class_list":["post-7946","success-story","type-success-story","status-publish","hentry"],"acf":{"flexible_content":[{"acf_fc_layout":"hero_success_story","pretitle":"Stories \/  Travel Company","title":"Boosting Lead Generation & Personalization for Xcaret","logo":null,"image":8526,"card_title":"","card_text":""},{"acf_fc_layout":"body_success_story","info_title":"The Client - XCaret","info_image":null,"info_name":"","info_position":"","info_text":"A leading leisure and hospitality group in Riviera Maya and Cancun, known for its eco-parks, resorts, and immersive travel experiences.","info_list":null,"content_sections":[{"acf_fc_layout":"title_text_table","title":"The Challenge","text":"<p class=\"ds-markdown-paragraph\">Xcaret aimed to enhance its digital marketing strategy by:<\/p>\r\n\r\n<ul>\r\n \t<li>\r\n<p class=\"ds-markdown-paragraph\">Capturing more leads from its website visitors.<\/p>\r\n<\/li>\r\n \t<li>\r\n<p class=\"ds-markdown-paragraph\">Delivering\u00a0<strong>personalized promotional campaigns<\/strong>\u00a0to both registered and anonymous users.<\/p>\r\n<\/li>\r\n \t<li>\r\n<p class=\"ds-markdown-paragraph\">Increasing engagement, driving sales, and improving retention through\u00a0<strong>targeted messaging<\/strong>.<\/p>\r\n<\/li>\r\n<\/ul>","show_table":false,"title_column_left":"Before Indigitall\u00ae","title_column_right":"After Indigitall\u00ae","items_column_left":[{"item":"Paper-based ticketing led to inefficiencies and increased customer waiting times"},{"item":"Excessive reliance on printed receipts contributed to significant paper waste"},{"item":"Lack of a unified system for managing tickets"}],"items_column_right":[{"item":"Automated generation and delivery of e-tickets improved operational efficiency"},{"item":"Decreased paper usage, aligning with sustainability goals"},{"item":"E-ticketing with push notifications and omnichannel communication"}]},{"acf_fc_layout":"title_text_table","title":"The Solution","text":"<p class=\"ds-markdown-paragraph\">Xcaret partnered with\u00a0<strong>indigitall<\/strong>\u00a0to implement a\u00a0<strong>Web Push Service<\/strong>, integrated with\u00a0<strong>Salesforce Marketing Cloud (SFMC)<\/strong>, creating a seamless\u00a0<strong>multichannel marketing approach<\/strong>. The solution included:<\/p>\r\n\r\n<ol start=\"1\">\r\n \t<li>\r\n<p class=\"ds-markdown-paragraph\"><strong>Lead Capture &amp; Segmentation<\/strong><\/p>\r\n\r\n<ul>\r\n \t<li>\r\n<p class=\"ds-markdown-paragraph\"><strong>Web push notifications<\/strong>\u00a0captured anonymous website visitors, expanding reach beyond registered users.<\/p>\r\n<\/li>\r\n \t<li>\r\n<p class=\"ds-markdown-paragraph\"><strong>Behavioral segmentation<\/strong>\u00a0ensured personalized messaging based on browsing interests.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li>\r\n<p class=\"ds-markdown-paragraph\"><strong>Automated Campaigns<\/strong><\/p>\r\n\r\n<ul>\r\n \t<li>\r\n<p class=\"ds-markdown-paragraph\"><strong>Welcome campaigns<\/strong>\u00a0engaged new users immediately.<\/p>\r\n<\/li>\r\n \t<li>\r\n<p class=\"ds-markdown-paragraph\"><strong>Recurring campaigns<\/strong>\u00a0nurtured interest with tailored content.<\/p>\r\n<\/li>\r\n \t<li>\r\n<p class=\"ds-markdown-paragraph\"><strong>Promotional campaigns<\/strong>\u00a0highlighted special offers, driving conversions.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li>\r\n<p class=\"ds-markdown-paragraph\"><strong>SFMC Integration<\/strong><\/p>\r\n\r\n<ul>\r\n \t<li>\r\n<p class=\"ds-markdown-paragraph\">Web push was incorporated into\u00a0<strong>Customer Journeys<\/strong>, complementing email and other channels.<\/p>\r\n<\/li>\r\n \t<li>\r\n<p class=\"ds-markdown-paragraph\"><strong>Rich media notifications<\/strong>\u00a0(images, CTAs) increased click-through rates.<\/p>\r\n<\/li>\r\n \t<li>\r\n<p class=\"ds-markdown-paragraph\"><strong>Real-time analytics<\/strong>\u00a0allowed for dynamic campaign adjustments.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ol>","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"title_text_table","title":"The Results","text":"<span style=\"font-weight: 400;\">The project delivered outstanding performance, proving the power of web push in travel and hospitality marketing:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">13.5M devices reached<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">720K users engaged<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">100K clicks generated<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased sales &amp; registrations through personalized campaigns<\/span><\/li>\r\n<\/ul>","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"title_text_table","title":"Why It Worked","text":"<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">indigitall\u2019s platform provided full audience visibility, including anonymous users, while SFMC managed registered customer communications.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Behavior-based segmentation ensured relevant, high-impact messaging.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multimedia push notifications boosted interaction rates.<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">This collaboration demonstrates how smart segmentation, automation, and cross-channel integration can transform digital marketing efforts in the travel industry\u2014driving leads, engagement, and revenue.<\/span>","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"icon_cards","title":"Impacted Channels","cards":[{"icon":2251,"text":"Push Notifications"},{"icon":2254,"text":"Whatsapp Business"},{"icon":2248,"text":"SMS"}]}]}],"hide_slider_blog":false,"slider_blog_custom_tag":null,"hide_mobile_fixed_buttons":true,"mobile_fixed_button_1":null,"mobile_fixed_button_2":null,"icon_mobile_fixed_button_2":"","download_ebook":false,"ebook_title":"","country_visibility":["BR","CL","CO","MX","PE","ES","US","rest"],"industry":[3068],"use_case":[1002],"tag":"Travel","year":"2025","card_image":8526},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boosting Lead Generation &amp; 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