{"id":8530,"date":"2025-06-12T14:45:00","date_gmt":"2025-06-12T14:45:00","guid":{"rendered":"https:\/\/indigitall.ankaa.dev\/?post_type=success-story&#038;p=8530"},"modified":"2025-06-12T14:46:03","modified_gmt":"2025-06-12T14:46:03","slug":"web-push-notifications-drive-20-of-total-sales-for-soriana","status":"publish","type":"success-story","link":"https:\/\/indigitall.ankaa.dev\/en\/success-story\/web-push-notifications-drive-20-of-total-sales-for-soriana\/","title":{"rendered":"Web Push Notifications Drive 20% of Total Sales for Soriana"},"author":3,"template":"","class_list":["post-8530","success-story","type-success-story","status-publish","hentry"],"acf":{"flexible_content":[{"acf_fc_layout":"hero_success_story","pretitle":"Stories \/  Retail","title":"Web Push Notifications Drive 20% of Total Sales for Mexico\u2019s Leading Retail Chain\r\n","logo":null,"image":8531,"card_title":"","card_text":""},{"acf_fc_layout":"body_success_story","info_title":"The Client - Soriana","info_image":null,"info_name":"","info_position":"","info_text":"Soriana, a leading Mexican retail chain with 805+ stores across 282 municipalities and nationwide coverage in 32 states.","info_list":null,"content_sections":[{"acf_fc_layout":"title_text_table","title":"The Challenge","text":"<span style=\"font-weight: 400;\">Soriana needed to:<\/span>\r\n<ul>\r\n \t<li aria-level=\"1\"><span style=\"font-weight: 400;\">Increase digital engagement beyond email &amp; SMS.<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li aria-level=\"1\"><span style=\"font-weight: 400;\">Improve abandoned cart recovery.<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li aria-level=\"1\"><span style=\"font-weight: 400;\">Boost loyalty program participation.<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li aria-level=\"1\"><span style=\"font-weight: 400;\">Deliver personalized promotions without overwhelming customers.<\/span><\/li>\r\n<\/ul>\r\n&nbsp;","show_table":false,"title_column_left":"Before Indigitall\u00ae","title_column_right":"After Indigitall\u00ae","items_column_left":[{"item":"Paper-based ticketing led to inefficiencies and increased customer waiting times"},{"item":"Excessive reliance on printed receipts contributed to significant paper waste"},{"item":"Lack of a unified system for managing tickets"}],"items_column_right":[{"item":"Automated generation and delivery of e-tickets improved operational efficiency"},{"item":"Decreased paper usage, aligning with sustainability goals"},{"item":"E-ticketing with push notifications and omnichannel communication"}]},{"acf_fc_layout":"title_text_table","title":"The Solution: High-Impact Web Push Notification System","text":"<span style=\"font-weight: 400;\">A 4-stage automated customer journey was implemented:<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u00a0Welcome Series (5 Campaigns)<\/span>\r\n<ul>\r\n \t<li><span style=\"font-weight: 400;\">2% avg CTR (2X retail benchmarks)<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li aria-level=\"1\"><span style=\"font-weight: 400;\">Introduced membership perks &amp; first-purchase incentives<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Abandoned Cart Retargeting Flow<\/span>\r\n<ul>\r\n \t<li aria-level=\"1\"><span style=\"font-weight: 400;\">4.4% CTR on recovery campaigns<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li aria-level=\"1\"><span style=\"font-weight: 400;\">Dynamic product reminders with real-time inventory checks<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">\u00a0Loyalty Program Nurturing<\/span>\r\n<ul>\r\n \t<li aria-level=\"1\"><span style=\"font-weight: 400;\">Weekly \"Member Exclusive\" pushes<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li aria-level=\"1\"><span style=\"font-weight: 400;\">18% higher redemption vs. email<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Recurring Promotional Stream<\/span>\r\n<ul>\r\n \t<li aria-level=\"1\"><span style=\"font-weight: 400;\">Behavior-based segmentation (browsing\/purchase history)<\/span><\/li>\r\n \t<li aria-level=\"1\"><span style=\"font-weight: 400;\">Timed with flash sales &amp; seasonal events<\/span><\/li>\r\n<\/ul>","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"title_text_table","title":"The Results","text":"<h4><span style=\"font-weight: 400;\">Results That Redefined Retail Engagement<\/span><\/h4>\r\n<span style=\"font-weight: 400;\">\ud83d\udcb0 20% of total sales driven by push notifications<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">\ud83d\udcf1 10.8M devices reached<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">\ud83d\ude0a 78% customer satisfaction (CSAT)<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">\ud83d\udd04 32% repeat purchase rate from push-activated buyers<\/span>\r\n<h4><strong>Operational Impact<\/strong><\/h4>\r\n<span style=\"font-weight: 400;\">\u2714 40% fewer discount code support requests<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">\u2714 22% higher app installs from push prompts<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">\u2714 15% larger basket sizes from personalized bundles<\/span>","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"title_text_table","title":"Why Web Push Outperformed Email\/SMS","text":"<span style=\"font-weight: 400;\">\u2705 3X faster engagement than email<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">\u2705 5X cheaper per conversion than SMS<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">\u2705 No app required for 100% reach<\/span>","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"icon_cards","title":"Impacted Channels","cards":[{"icon":2251,"text":"Push Notifications"}]}]}],"hide_slider_blog":false,"slider_blog_custom_tag":null,"hide_mobile_fixed_buttons":true,"mobile_fixed_button_1":null,"mobile_fixed_button_2":null,"icon_mobile_fixed_button_2":"","download_ebook":false,"ebook_title":"","country_visibility":["BR","CL","CO","MX","PE","ES","US","rest"],"industry":[104],"use_case":[1002],"tag":"Retail","year":"2025","card_image":8531},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Web Push Notifications Drive 20% of Total Sales for Soriana - indigitall<\/title>\n<meta name=\"description\" content=\"Discover how Soriana, Mexico\u2019s top retail chain, drove 20% of total sales with web push notifications. 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