{"id":8539,"date":"2025-06-12T15:05:15","date_gmt":"2025-06-12T15:05:15","guid":{"rendered":"https:\/\/indigitall.ankaa.dev\/?post_type=success-story&#038;p=8539"},"modified":"2025-06-12T16:07:43","modified_gmt":"2025-06-12T16:07:43","slug":"liberias-gandhi-success-story-boosting-sales-customer-service","status":"publish","type":"success-story","link":"https:\/\/indigitall.ankaa.dev\/en\/success-story\/liberias-gandhi-success-story-boosting-sales-customer-service\/","title":{"rendered":"Boosting Sales &#038; Customer Service with WhatsApp for Gandhi"},"author":3,"template":"","class_list":["post-8539","success-story","type-success-story","status-publish","hentry"],"acf":{"flexible_content":[{"acf_fc_layout":"hero_success_story","pretitle":"Stories \/  eCommerce","title":"Boosting Sales & Customer Service with WhatsApp for Gandhi","logo":null,"image":8543,"card_title":"","card_text":""},{"acf_fc_layout":"body_success_story","info_title":"The Client - Liberias Gandhi","info_image":null,"info_name":"","info_position":"","info_text":"Liberias Gandhi, a leading bookstore chain with both online and physical stores, partnered with indigitall to transform customer engagement through WhatsApp Business solutions.","info_list":null,"content_sections":[{"acf_fc_layout":"title_text_table","title":"The Challenge","text":"<p class=\"ds-markdown-paragraph\">Gandhi needed a solution to enhance its digital customer experience strategy :<\/p>\r\n\r\n<ul>\r\n \t<li aria-level=\"1\">Needed 24\/7 automated customer service for book searches, stock availability, and order tracking.<\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li aria-level=\"1\">Wanted to increase online sales while maintaining a seamless omnichannel experience.<\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li aria-level=\"1\">Sought to personalize promotions and improve customer loyalty.<\/li>\r\n<\/ul>\r\n&nbsp;","show_table":false,"title_column_left":"Before Indigitall\u00ae","title_column_right":"After Indigitall\u00ae","items_column_left":[{"item":"Paper-based ticketing led to inefficiencies and increased customer waiting times"},{"item":"Excessive reliance on printed receipts contributed to significant paper waste"},{"item":"Lack of a unified system for managing tickets"}],"items_column_right":[{"item":"Automated generation and delivery of e-tickets improved operational efficiency"},{"item":"Decreased paper usage, aligning with sustainability goals"},{"item":"E-ticketing with push notifications and omnichannel communication"}]},{"acf_fc_layout":"title_text_table","title":"The Solution","text":"indigitall implemented a custom WhatsApp Business chatbot with:\r\n\r\n<b>\ud83d\udcda Smart Book Search &amp; Inventory Bot<\/b>\r\n<ul>\r\n \t<li aria-level=\"1\">50+ predefined Spanish-language flows for:<\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li aria-level=\"2\">Real-time book searches (by title, author, or ISBN)<\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li aria-level=\"2\">Stock availability across physical stores<\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li aria-level=\"2\">Order tracking &amp; shipping updates<\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li aria-level=\"2\">Personalized book recommendations &amp; event invites<\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li aria-level=\"1\">API integration for live inventory &amp; order data<\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li aria-level=\"1\">Visual-rich responses with cover images &amp; direct e-commerce links<\/li>\r\n<\/ul>\r\n<b>\ud83d\uded2 Sales-Boosting Proactive Messaging<\/b>\r\n<ul>\r\n \t<li aria-level=\"1\">30% increase in sales via:<\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li aria-level=\"2\">Instant product displays with \"Add to Cart\" + payment links<\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li aria-level=\"2\">Personalized promotions based on browsing\/purchase history<\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li aria-level=\"1\">Automated abandoned cart reminders<\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li aria-level=\"1\">Loyalty-driven campaigns (exclusive discounts, event invites)<\/li>\r\n<\/ul>\r\n<b>\ud83d\udce2 Automated Customer Notifications<\/b>\r\n<ul>\r\n \t<li aria-level=\"1\">Order confirmations &amp; shipping alerts<\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li aria-level=\"1\">Event reminders (book signings, releases)<\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li aria-level=\"1\">15,000+ proactive messages sent in 6 months<\/li>\r\n<\/ul>\r\n<p class=\"ds-markdown-paragraph\"><\/p>","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"title_text_table","title":"The Results","text":"<span style=\"font-weight: 400;\">\u2714 55,000+ users engaged via WhatsApp<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">\u2714 30% sales growth from chatbot-driven purchases<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">\u2714 24\/7 customer service with instant book searches &amp; order tracking<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">\u2714 Higher customer retention via personalized recommendations<\/span>","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"title_text_table","title":"Why It Worked","text":"<span style=\"font-weight: 400;\">\u2705 Seamless API integration with inventory &amp; e-commerce systems<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">\u2705 Hybrid bot (customer service + sales + marketing)<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">\u2705 Proactive messaging increased repeat purchases<\/span>","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"icon_cards","title":"Impacted Channels","cards":[{"icon":2254,"text":"Whatsapp Business"},{"icon":2248,"text":"Chatbot"}]}]}],"hide_slider_blog":false,"slider_blog_custom_tag":null,"hide_mobile_fixed_buttons":true,"mobile_fixed_button_1":null,"mobile_fixed_button_2":null,"icon_mobile_fixed_button_2":"","download_ebook":false,"ebook_title":"","country_visibility":["BR","CL","CO","MX","PE","ES","US","rest"],"industry":[104],"use_case":[1002],"tag":"eCommerce","year":"2025","card_image":8543},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Liberias Gandhi Success: Boosting Sales &amp; 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