{"id":8283,"date":"2025-06-03T12:16:04","date_gmt":"2025-06-03T12:16:04","guid":{"rendered":"https:\/\/indigitall.ankaa.dev\/?post_type=success-story&p=8283"},"modified":"2025-06-19T13:48:36","modified_gmt":"2025-06-19T13:48:36","slug":"impulsando-la-generacion-de-leads-y-la-personalizacion-para-una-compania-lider-en-el-sector-turistico","status":"publish","type":"success-story","link":"https:\/\/indigitall.ankaa.dev\/es\/success-story\/impulsando-la-generacion-de-leads-y-la-personalizacion-para-xcaret\/","title":{"rendered":"Impulsando la Generaci\u00f3n de Leads y la Personalizaci\u00f3n para Xcaret"},"author":4,"template":"","class_list":["post-8283","success-story","type-success-story","status-publish","hentry"],"acf":{"flexible_content":[{"acf_fc_layout":"hero_success_story","pretitle":"Stories \/ Sector tur\u00edstico","title":"Impulsar la generaci\u00f3n de clientes potenciales y la personalizaci\u00f3n para Xcaret","logo":null,"image":8528,"card_title":"","card_text":""},{"acf_fc_layout":"body_success_story","info_title":"El cliente - XCaret","info_image":null,"info_name":"","info_position":"","info_text":"Grupo l\u00edder en ocio y hosteler\u00eda en la Riviera Maya y Canc\u00fan, conocido por sus ecoparques, resorts y experiencias de viaje inmersivas.","info_list":null,"content_sections":[{"acf_fc_layout":"title_text_table","title":"El desaf\u00edo","text":"
El objetivo de Xcaret era mejorar su estrategia de marketing digital mediante:<\/p>\r\n\r\n
\r\n \t
Captar m\u00e1s clientes potenciales de los visitantes de su sitio web.<\/li>\r\n \t
Ofrecer campa\u00f1as promocionales personalizadas tanto a usuarios registrados como an\u00f3nimos.<\/li>\r\n \t
Aumentar el compromiso, impulsar las ventas y mejorar la retenci\u00f3n a trav\u00e9s de mensajes espec\u00edficos.<\/li>\r\n<\/ul>","show_table":false,"title_column_left":"Before Indigitall\u00ae","title_column_right":"After Indigitall\u00ae","items_column_left":[{"item":"Paper-based ticketing led to inefficiencies and increased customer waiting times"},{"item":"Excessive reliance on printed receipts contributed to significant paper waste"},{"item":"Lack of a unified system for managing tickets"}],"items_column_right":[{"item":"Automated generation and delivery of e-tickets improved operational efficiency"},{"item":"Decreased paper usage, aligning with sustainability goals"},{"item":"E-ticketing with push notifications and omnichannel communication"}]},{"acf_fc_layout":"title_text_table","title":"The Solution","text":"Xcaret se asoci\u00f3 con indigitall para implementar un servicio Web Push, integrado con Salesforce Marketing Cloud (SFMC), creando un enfoque de marketing multicanal sin fisuras. La soluci\u00f3n inclu\u00eda:\r\n\r\n1. Captaci\u00f3n y segmentaci\u00f3n de clientes potenciales<\/strong>\r\n
\r\n \t
Las notificaciones Web Push captaron visitantes an\u00f3nimos del sitio web, ampliando el alcance m\u00e1s all\u00e1 de los usuarios registrados.<\/li>\r\n \t
La segmentaci\u00f3n por comportamiento garantizaba mensajes personalizados en funci\u00f3n de los intereses de navegaci\u00f3n.<\/li>\r\n<\/ul>\r\n2. Campa\u00f1as automatizadas<\/strong>\r\n
\r\n \t
Las campa\u00f1as de bienvenida captaban a los nuevos usuarios de inmediato.<\/li>\r\n \t
Las campa\u00f1as recurrentes fomentaban el inter\u00e9s con contenidos personalizados.<\/li>\r\n \t
Las campa\u00f1as promocionales destacaban ofertas especiales, impulsando las conversiones.<\/li>\r\n<\/ul>\r\n3. Integraci\u00f3n de SFMC<\/strong>\r\n
\r\n \t
El push web se incorpor\u00f3 a los Customer Journeys, complementando el correo electr\u00f3nico y otros canales. Las notificaciones multimedia enriquecidas (im\u00e1genes, CTA) aumentaron el porcentaje de clics. Los an\u00e1lisis en tiempo real permitieron ajustar las campa\u00f1as de forma din\u00e1mica.<\/li>\r\n<\/ul>","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"title_text_table","title":"Los resultados","text":"El proyecto obtuvo unos resultados extraordinarios, demostrando el poder del web push en el marketing de viajes y hosteler\u00eda:\r\n
\r\n \t
13,5 millones de dispositivos alcanzados<\/li>\r\n \t
720.000 usuarios implicados<\/li>\r\n \t
100.000 clics generados<\/li>\r\n \t
Aumento de las ventas y los registros mediante campa\u00f1as personalizadas.<\/li>\r\n<\/ul>","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"title_text_table","title":"Why It Worked","text":"
\r\n \t
La plataforma de indigitall proporcion\u00f3 una visibilidad total de la audiencia, incluidos los usuarios an\u00f3nimos, mientras que SFMC gestion\u00f3 las comunicaciones con los clientes registrados.<\/li>\r\n \t
La segmentaci\u00f3n basada en el comportamiento garantiz\u00f3 mensajes relevantes y de gran impacto.<\/li>\r\n \t
Las notificaciones push multimedia aumentaron las tasas de interacci\u00f3n.<\/li>\r\n<\/ul>\r\nEsta colaboraci\u00f3n demuestra c\u00f3mo la segmentaci\u00f3n inteligente, la automatizaci\u00f3n y la integraci\u00f3n entre canales pueden transformar los esfuerzos de marketing digital en el sector de los viajes, generando clientes potenciales, interacci\u00f3n e ingresos.","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"icon_cards","title":"Canales involucrados","cards":[{"icon":2253,"text":"Notificaciones Push"},{"icon":2256,"text":"Whatsapp Business"},{"icon":2250,"text":"SMS"}]}]}],"hide_slider_blog":false,"slider_blog_custom_tag":null,"hide_mobile_fixed_buttons":false,"mobile_fixed_button_1":null,"mobile_fixed_button_2":null,"icon_mobile_fixed_button_2":"","download_ebook":false,"ebook_title":"","country_visibility":["BR","CL","CO","MX","PE","ES","US","rest"],"industry":[4240],"use_case":[1002],"tag":"viajes","year":"2025","card_image":8528},"yoast_head":"\nImpulsando la Generaci\u00f3n de Leads y la Personalizaci\u00f3n para Xcaret - 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