{"id":8291,"date":"2025-06-04T11:14:35","date_gmt":"2025-06-04T11:14:35","guid":{"rendered":"https:\/\/indigitall.ankaa.dev\/?post_type=success-story&#038;p=8291"},"modified":"2025-06-05T09:31:48","modified_gmt":"2025-06-05T09:31:48","slug":"transformacion-del-engagement-digital-para-lideres-financieros","status":"publish","type":"success-story","link":"https:\/\/indigitall.ankaa.dev\/es\/success-story\/transformacion-del-engagement-digital-para-lideres-financieros\/","title":{"rendered":"Transformaci\u00f3n del Engagement Digital para L\u00edderes Financieros"},"author":4,"template":"","class_list":["post-8291","success-story","type-success-story","status-publish","hentry"],"acf":{"flexible_content":[{"acf_fc_layout":"hero_success_story","pretitle":"Stories \/ Banking","title":"Caso de \u00c9xito: Transformaci\u00f3n del Engagement Digital para L\u00edderes Financieros","logo":null,"image":8235,"card_title":"","card_text":""},{"acf_fc_layout":"body_success_story","info_title":"","info_image":null,"info_name":"","info_position":"","info_text":"","info_list":null,"content_sections":[{"acf_fc_layout":"title_text_table","title":"Caso de \u00c9xito: Transformaci\u00f3n del Engagement Digital para L\u00edderes Financieros","text":"<h1><span style=\"font-weight: 400;\">Transformaci\u00f3n del Engagement Digital para L\u00edderes Financieros<\/span><\/h1>\r\n<h2><span style=\"font-weight: 400;\">Perfil del Cliente<\/span><\/h2>\r\n<span style=\"font-weight: 400;\">Instituciones financieras l\u00edderes en los sectores de banca minorista y pr\u00e9stamos al consumo.<\/span>\r\n<h2><span style=\"font-weight: 400;\">Reto<\/span><\/h2>\r\n<span style=\"font-weight: 400;\">Enfrentaban importantes deficiencias en la experiencia digital:<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Tasa de abandono de formularios del 65-70% en productos financieros clave<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Bajo engagement en la app a pesar de altas tasas de instalaci\u00f3n<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Comunicaci\u00f3n impersonal que no generaba confianza<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Oportunidades de venta cruzada perdidas por no aprovechar datos conductuales<\/span>\r\n\r\n&nbsp;\r\n<h2><span style=\"font-weight: 400;\">Estrategia Omnicanal de Notificaciones Push<\/span><\/h2>\r\n&nbsp;\r\n<ol>\r\n \t<li><span style=\"font-weight: 400;\"> Web Push: Combatiendo el Abandono de Formularios<\/span><\/li>\r\n<\/ol>\r\n<span style=\"font-weight: 400;\">Segmentaci\u00f3n basada en navegaci\u00f3n: Usuarios dirigidos seg\u00fan productos visitados (pr\u00e9stamos, tarjetas)<\/span>\r\n\r\n<span style=\"font-weight: 400;\">9,41% de CTR en notificaciones espec\u00edficas por producto<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Campa\u00f1as de retargeting: Reenganche de usuarios tras abandono con incentivos progresivos<\/span>\r\n\r\n<span style=\"font-weight: 400;\">16,67% de CTR m\u00e1ximo \u2014 3 veces la media del sector<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Reducci\u00f3n del 28% en el abandono de formularios<\/span>\r\n\r\n&nbsp;\r\n<ol start=\"2\">\r\n \t<li><span style=\"font-weight: 400;\"> App Push: Generando Confianza y Uso<\/span><\/li>\r\n<\/ol>\r\n<span style=\"font-weight: 400;\">Alertas de seguridad: Notificaciones en tiempo real de transacciones \u2192 aumento del 22% en aperturas de la app<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Recordatorios inteligentes: Avisos de pagos pendientes \u2192 mejora del 17% en pagos puntuales<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Ofertas personalizadas: Recomendaciones basadas en comportamiento \u2192 CTR entre 12,81% y 15,79%<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Impacto Cuantificable<\/span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">\ud83d\udcc8 Tasas de conversi\u00f3n<\/span>\r\n\r\n<span style=\"font-weight: 400;\">28,46% de CTR m\u00e1ximo en campa\u00f1as segmentadas<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Incremento del 40% en aplicaciones completadas<\/span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">\ud83d\udd10 M\u00e9tricas de confianza<\/span>\r\n\r\n<span style=\"font-weight: 400;\">35% de aumento en el uso de funciones de seguridad en la app<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Puntuaci\u00f3n media de satisfacci\u00f3n de 4,2\/5 para las notificaciones<\/span>\r\n\r\n&nbsp;\r\n<h2><span style=\"font-weight: 400;\">\ud83d\udcb3 Resultados comerciales<\/span><\/h2>\r\n<span style=\"font-weight: 400;\">23% de aumento en aceptaciones de pr\u00e9stamos preaprobados<\/span>\r\n\r\n<span style=\"font-weight: 400;\">18% de reducci\u00f3n en consultas al servicio de atenci\u00f3n al cliente<\/span>\r\n\r\n&nbsp;\r\n<h2><span style=\"font-weight: 400;\">\u00bfPor qu\u00e9 funcion\u00f3?<\/span><\/h2>\r\n<span style=\"font-weight: 400;\">\u2705 Enfoque basado en la ciencia del comportamiento: Mensajes enviados en el momento adecuado seg\u00fan el \u201clenguaje corporal digital\u201d del usuario<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u2705 Personalizaci\u00f3n por niveles: Contenidos din\u00e1micos ajustados a la etapa vital y al inter\u00e9s por productos<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u2705 Dise\u00f1o centrado en la confianza: Las alertas de seguridad crearon credibilidad antes de la comunicaci\u00f3n promocional<\/span>","show_table":false,"title_column_left":"Before Indigitall\u00ae","title_column_right":"After Indigitall\u00ae","items_column_left":[{"item":"Paper-based ticketing led to inefficiencies and increased customer waiting times"},{"item":"Excessive reliance on printed receipts contributed to significant paper waste"},{"item":"Lack of a unified system for managing tickets"}],"items_column_right":[{"item":"Automated generation and delivery of e-tickets improved operational efficiency"},{"item":"Decreased paper usage, aligning with sustainability goals"},{"item":"E-ticketing with push notifications and omnichannel communication"}]},{"acf_fc_layout":"icon_cards","title":"Impacted Channels","cards":[{"icon":2253,"text":"Push Notifications"},{"icon":2256,"text":"Whatsapp Business"},{"icon":2250,"text":"SMS"}]}]}],"hide_slider_blog":false,"slider_blog_custom_tag":null,"hide_mobile_fixed_buttons":false,"mobile_fixed_button_1":null,"mobile_fixed_button_2":null,"icon_mobile_fixed_button_2":"","download_ebook":false,"ebook_title":"","country_visibility":["BR","CL","CO","MX","PE","ES","US","rest"],"industry":[3334],"use_case":[1002],"tag":"Banking","year":"2025","card_image":8235},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Transformaci\u00f3n del Engagement Digital 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