{"id":8603,"date":"2025-06-12T15:05:15","date_gmt":"2025-06-12T15:05:15","guid":{"rendered":"https:\/\/indigitall.ankaa.dev\/?post_type=success-story&#038;p=8603"},"modified":"2025-06-18T13:44:04","modified_gmt":"2025-06-18T13:44:04","slug":"como-librerias-gandhi-utiliza-whatsapp-para-aumentar-ventas-y-mejorar-la-atencion-al-cliente","status":"publish","type":"success-story","link":"https:\/\/indigitall.ankaa.dev\/es\/success-story\/como-librerias-gandhi-utiliza-whatsapp-para-aumentar-ventas-y-mejorar-la-atencion-al-cliente\/","title":{"rendered":"C\u00f3mo librer\u00edas Gandhi utiliza WhatsApp para aumentar ventas y mejorar la atenci\u00f3n al cliente"},"author":4,"template":"","class_list":["post-8603","success-story","type-success-story","status-publish","hentry"],"acf":{"flexible_content":[{"acf_fc_layout":"hero_success_story","pretitle":"Stories \/  eCommerce","title":"C\u00f3mo Gandhi utiliza WhatsApp para aumentar ventas y mejorar la atenci\u00f3n al cliente","logo":null,"image":8545,"card_title":"","card_text":""},{"acf_fc_layout":"body_success_story","info_title":"Cliente - Liberias Gandhi","info_image":null,"info_name":"","info_position":"","info_text":"Liber\u00edas Gandhi, una cadena l\u00edder de librer\u00edas con tiendas online y f\u00edsicas, se asoci\u00f3 con indigitall para transformar el compromiso del cliente a trav\u00e9s de soluciones de WhatsApp Business.","info_list":null,"content_sections":[{"acf_fc_layout":"title_text_table","title":"El desaf\u00edo","text":"Gandhi necesitaba una soluci\u00f3n para mejorar su estrategia de experiencia digital del cliente:\r\n<ul>\r\n \t<li>Necesitaba un servicio de atenci\u00f3n al cliente automatizado 24\/7 para b\u00fasquedas de libros, disponibilidad de existencias y seguimiento de pedidos.<\/li>\r\n \t<li>Quer\u00eda aumentar las ventas en l\u00ednea manteniendo una experiencia omnicanal sin fisuras.<\/li>\r\n \t<li>Quer\u00eda personalizar las promociones y mejorar la fidelidad de los clientes.<\/li>\r\n<\/ul>","show_table":false,"title_column_left":"Before Indigitall\u00ae","title_column_right":"After Indigitall\u00ae","items_column_left":[{"item":"Paper-based ticketing led to inefficiencies and increased customer waiting times"},{"item":"Excessive reliance on printed receipts contributed to significant paper waste"},{"item":"Lack of a unified system for managing tickets"}],"items_column_right":[{"item":"Automated generation and delivery of e-tickets improved operational efficiency"},{"item":"Decreased paper usage, aligning with sustainability goals"},{"item":"E-ticketing with push notifications and omnichannel communication"}]},{"acf_fc_layout":"title_text_table","title":"The Solution","text":"indigitall implement\u00f3 un chatbot de WhatsApp Business personalizado con:\r\n\r\n<strong>\ud83d\udcda Smart Book Search &amp; Inventory Bot - 50+ flujos predefinidos en espa\u00f1ol para:<\/strong>\r\n<ul>\r\n \t<li>B\u00fasquedas de libros en tiempo real (por t\u00edtulo, autor o ISBN) - Disponibilidad de stock en todas las tiendas f\u00edsicas<\/li>\r\n \t<li>Seguimiento de pedidos y actualizaciones de env\u00edo - Recomendaciones personalizadas de libros e invitaciones a eventos<\/li>\r\n \t<li>Integraci\u00f3n API para datos de inventario y pedidos en directo<\/li>\r\n \t<li>Respuestas ricas en contenido visual con im\u00e1genes de portada y enlaces directos de comercio electr\u00f3nico<\/li>\r\n<\/ul>\r\n<strong>\ud83d\uded2 Mensajes proactivos para impulsar las ventas<\/strong>\r\n<ul>\r\n \t<li>Aumento del 30% de las ventas a trav\u00e9s de:<\/li>\r\n \t<li>Visualizaci\u00f3n instant\u00e1nea de productos con \"A\u00f1adir al carrito\" + enlaces de pago<\/li>\r\n \t<li>Promociones personalizadas basadas en el historial de navegaci\u00f3n\/compras<\/li>\r\n \t<li>Recordatorios autom\u00e1ticos de carritos abandonados<\/li>\r\n \t<li>Campa\u00f1as de fidelizaci\u00f3n (descuentos exclusivos, invitaciones a eventos)<\/li>\r\n<\/ul>\r\n<strong>\ud83d\udce2 Notificaciones autom\u00e1ticas a clientes<\/strong>\r\n<ul>\r\n \t<li>Confirmaciones de pedidos y alertas de env\u00edo<\/li>\r\n \t<li>Recordatorios de eventos (firmas de libros, lanzamientos)<\/li>\r\n \t<li>M\u00e1s de 15.000 mensajes proactivos enviados en 6 meses<\/li>\r\n<\/ul>","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"title_text_table","title":"Los resultados","text":"\u2714 M\u00e1s de 55.000 usuarios a trav\u00e9s de WhatsApp\r\n\u2714 30% de crecimiento de las ventas de las compras impulsadas por chatbot\r\n\u2714 Servicio de atenci\u00f3n al cliente 24\/7 con b\u00fasqueda instant\u00e1nea de libros y seguimiento de pedidos\r\n\u2714 Mayor retenci\u00f3n de clientes gracias a las recomendaciones personalizadas","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"title_text_table","title":"Por qu\u00e9 funcion\u00f3","text":"\u2705 Perfecta integraci\u00f3n API con sistemas de inventario y comercio electr\u00f3nico\r\n\u2705 Bot h\u00edbrido (atenci\u00f3n al cliente + ventas + marketing)\r\n\u2705 La mensajer\u00eda proactiva aument\u00f3 las compras repetidas","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"icon_cards","title":"Canales involucrados","cards":[{"icon":2256,"text":"WhatsApp Business"},{"icon":2250,"text":"Chatbot"}]}]}],"hide_slider_blog":false,"slider_blog_custom_tag":null,"hide_mobile_fixed_buttons":false,"mobile_fixed_button_1":null,"mobile_fixed_button_2":null,"icon_mobile_fixed_button_2":"","download_ebook":false,"ebook_title":"","country_visibility":["BR","CL","CO","MX","PE","ES","rest"],"industry":[104],"use_case":[1002],"tag":"eCommerce","year":"2025","card_image":8545},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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