{"id":8608,"date":"2025-06-04T11:06:25","date_gmt":"2025-06-04T11:06:25","guid":{"rendered":"https:\/\/indigitall.ankaa.dev\/?post_type=success-story&#038;p=8608"},"modified":"2025-06-18T14:30:21","modified_gmt":"2025-06-18T14:30:21","slug":"la-estrategia-omnicanal-acelera-la-tarnsformacion-digital-de-lider-del-sector-transporte","status":"publish","type":"success-story","link":"https:\/\/indigitall.ankaa.dev\/es\/success-story\/la-estrategia-omnicanal-acelera-la-tarnsformacion-digital-de-lider-del-sector-transporte\/","title":{"rendered":"La estrategia omnicanal acelera la transformaci\u00f3n digital de un l\u00edder del sector transporte"},"author":4,"template":"","class_list":["post-8608","success-story","type-success-story","status-publish","hentry"],"acf":{"flexible_content":[{"acf_fc_layout":"hero_success_story","pretitle":"Stories \/  Empresa de viaje","title":"La estrategia omnicanal acelera la transformaci\u00f3n digital de un l\u00edder del sector transporte.","logo":null,"image":8231,"card_title":"","card_text":""},{"acf_fc_layout":"body_success_story","info_title":"El cliente","info_image":null,"info_name":" ","info_position":" ","info_text":"Conocida empresa europea de transporte de pasajeros","info_list":null,"content_sections":[{"acf_fc_layout":"title_text_table","title":"El desaf\u00edo","text":"Ante la disrupci\u00f3n de los competidores digitales, este l\u00edder del transporte necesitaba:\r\n<ul>\r\n \t<li>Modernizar las comunicaciones con los clientes en todos los puntos de contacto digitales<\/li>\r\n \t<li>Aumentar las ventas de billetes mediante promociones personalizadas<\/li>\r\n \t<li>Captar de forma eficaz tanto a los clientes an\u00f3nimos como a los fieles<\/li>\r\n \t<li>Centralizar las notificaciones para mejorar la experiencia del usuario.<\/li>\r\n<\/ul>","show_table":false,"title_column_left":"Before Indigitall\u00ae","title_column_right":"After Indigitall\u00ae","items_column_left":[{"item":"Paper-based ticketing led to inefficiencies and increased customer waiting times"},{"item":"Excessive reliance on printed receipts contributed to significant paper waste"},{"item":"Lack of a unified system for managing tickets"}],"items_column_right":[{"item":"Automated generation and delivery of e-tickets improved operational efficiency"},{"item":"Decreased paper usage, aligning with sustainability goals"},{"item":"E-ticketing with push notifications and omnichannel communication"}]},{"acf_fc_layout":"title_text_table","title":"La soluci\u00f3n: Ecosistema integrado de Web y App Push","text":"<h4>Web Push for Lead Generation<\/h4>\r\n<ul>\r\n \t<li>Dirigido a 1,11 millones de dispositivos<\/li>\r\n \t<li>Captaci\u00f3n an\u00f3nima de usuarios con ofertas de viajes<\/li>\r\n \t<li>Alertas de precios en tiempo real para b\u00fasquedas de rutas<\/li>\r\n<\/ul>\r\n<strong>App Push for Customer Retention<\/strong>\r\n<ul>\r\n \t<li>Captaci\u00f3n de 923.000 usuarios de la aplicaci\u00f3n<\/li>\r\n \t<li>Actualizaciones personalizadas del viaje<\/li>\r\n \t<li>Ofertas exclusivas para miembros Plus<\/li>\r\n<\/ul>\r\n<h4>Suite de personalizaci\u00f3n de la aplicaci\u00f3n<\/h4>\r\n<ul>\r\n \t<li>Bandeja de entrada de notificaciones dedicada que almacena todas las comunicaciones<\/li>\r\n \t<li>Centro din\u00e1mico de mensajes para promociones e informaci\u00f3n sobre viajes<\/li>\r\n \t<li>Mensajer\u00eda con niveles de fidelidad (ventajas Plus)<\/li>\r\n<\/ul>","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"title_text_table","title":"Los resultados","text":"\ud83d\udce8 M\u00e1s de 85.000 env\u00edos anuales\r\n\ud83c\udfaf 5%+ CTR pico (superando los promedios de la industria de viajes)\r\n\ud83d\udcb3 Tasas de conversi\u00f3n del 2-10% en todas las campa\u00f1as\r\n\ud83d\ude8c Aumento del 15% en la venta de entradas a trav\u00e9s de la aplicaci\u00f3n.\r\n\ud83d\udcf2 30% m\u00e1s de compromiso por parte de los miembros fidelizados","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"title_text_table","title":"Casos clave","text":"<ul>\r\n \t<li>\"Alerta de cambio de puerta para su viaje a Barcelona\" (actualizaci\u00f3n en tiempo real)<\/li>\r\n \t<li>\"Asiento Plus exclusivo disponible\" (ventaja de fidelidad)<\/li>\r\n \t<li>\u00a0\"Tu oferta de 10% de descuento termina esta noche\" (recuperaci\u00f3n de carrito abandonado)<\/li>\r\n<\/ul>","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"title_text_table","title":"Why It Worked","text":"\u2705 Enfoque de doble canal - Web para la adquisici\u00f3n, app para la retenci\u00f3n.\r\n\u2705 Bandeja de entrada unificada: se crea un destino \u00fanico para todas las comunicaciones.\r\n\u2705 Personalizaci\u00f3n por niveles: reconocimiento de los distintos niveles de valor de los clientes.","show_table":false,"title_column_left":"","title_column_right":"","items_column_left":null,"items_column_right":null},{"acf_fc_layout":"icon_cards","title":"Impacted Channels","cards":[{"icon":2253,"text":"Notificaciones Push"},{"icon":2256,"text":"Whatsapp Business"},{"icon":2250,"text":"SMS"}]}]}],"hide_slider_blog":false,"slider_blog_custom_tag":null,"hide_mobile_fixed_buttons":false,"mobile_fixed_button_1":null,"mobile_fixed_button_2":null,"icon_mobile_fixed_button_2":"","download_ebook":false,"ebook_title":"","country_visibility":["BR","CL","CO","MX","PE","ES","US","rest"],"industry":[3068],"use_case":[1002],"tag":"Travel","year":"2025","card_image":8231},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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